Promotional and Advertising Strategies Essay Example for Free

Promotional and Advertising Strategies Essay Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating sales. Promotional mix is composed of diverse elements such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large and small customers understand the importance of promotional advertising strategies such as turning a new product to become a household name or established products into to top priority of the customer. Small and large companies benefit through applying different strategies of promotion and attracting more customers. A television set has become a necessity in the modern life with all the families searching for the best brand that is easier to operate and has more applications. Different organizations have ventured into the manufacturing and assembling of television set to enjoy the advantages (Scissors Roger 2002). The paper will focus on advertising and promotional strategies applied by different companies that concentrate with manufacturing and assembling television sets. Samsung and Sony have emerged as the two most successful organizations in the manufacturing and distribution of television sets. The two companies apply different promotional and advertising strategies to maintain themselves on the top of the business. Comparison of Promotional Strategies used by both Sony and Samsung to Market Television Sets. Product Sampling It is one among the most effective promotional strategies utilized by large firms to market their products and launch new products with the motive of promoting multiple product purchases. Both Sony and Samsung are large companies that understand the power of promotional strategies in turning a new product to a priority in clients shopping list. The two companies deals with many types of electronics. Therefore, anytime they launch a new product; they offer a product that is of a lower price fee attached to the new product. While marketing large televisions, they offer free samples of another product of the same company such as a radio attached to the pack of the television. It results to an increase in sales since customers feels that on just buying a television set, one will win a portable radio for free. Samsung and Sony have applied the strategy and made their product top in the sales list. Free Service and Trial Periods There are numerous companies that do business with manufacturing and distribution of television sets. However, most of the companies produce products of low quality hence leading to wastage in a short time. Samsung and Sony are two main companies that have faith in their products. Therefore, in areas where residents have the fear of counterfeit and sub-standard products, they win their trust trough offering free repair services in a given period. The period is referred to as a trial period used for the clients to test and confirm that products are of good quality. Both Samsung and Sony take it as a necessity to provide a warrant for their television sets (Mulhern, 2009). The warranty is given in terms of years from the time of buying depending on the value of a television set. Within the period covered by the warranty, the manufacturer offers a free service to repair minor damages and a new product in cases of major damage. Contrast of Promotional Strategies used by both Sony and Sam sung to Market Television Sets Despite being successful organizations, Sony uses public relations to promote its television sets. Here, the company depends on the press for its advantage. In most cases, Sony launches all its new products in televisions, radio stations, public relation events and press releases. On the other hand, Samsung applies personal selling. In personal selling, Samsung targets individual communication with members of the general public who seems to be potential buyers. In the strategy, Samsung makes use of salesmen, showrooms,  dealers and exhibitions. However, the two strategies have the same aim of attracting more potential clients. Another contrast between Samsung and Sony in marketing television sets is the use of social media. The two uses the social media as a strategy of advertising. However, Samsung only specializes on the social media while launching a new product. Contrary, Sony advertises all types of television sets manufactured by the company through the social media with the motive of increasing the general sales of television sets. Ways in which a company can use marketing information to differentiate itself in the marketplace and gain advantage offer its competitors. There are different ways in which companies that deals with manufacturing and distribution of television sets can use marketing information and remain outstanding among other companies dealing with the same product. One of the ways is targeting. It is the method via which the organization can communicate with the right segment and ensure that they rate in response for their advantage (Flew, 2008). A company must conduct market research and use the information to plan the best group of people to target relating the information with the marketing strategies objectives. The objectives of marketing promotion strategies and advertising are outstanding. Therefore, if a company can identify the best target group, it will be able to select the best and suitable method of communication and achieve the set target. The second way in which a company dealing with manufacturing and distribution of television sets can use marketing information to differentiate itself in the marketplace is positioning. It refers to the art of developing a unique image of a product or company. It can be achieved through messaging branding and cooperate identity. In an advertisement, if a company dealing with television sets can convince members of the general public that its products are cheap to purchase and maintain and yet maintain a high quality, it will prosper. The image will enable the company to move to high levels since most of the people who are in need of television sets require a good that is of better quality, but affordable. Uses of customer oriented promotion that can assist a company in both short-term and long-term Customer oriented sales promotion refers to the techniques of sales promotion that are the target to ultimate customers such as samples, coupons, contests, sweepstakes, premium offers and rebates. All the modes of sales promotion that are customer oriented, samples stand among the best and  unique forms of promotions that can assist a company in both short-term and long-term. In short-term, the company will be able to sell many television sets since most of the customers will be targeting to gain the free samples attached to the television sets. It will result to an increment in sales hence an increment in revenue. In long-term, the company will benefit since the client who attains the free sample will have a chance to try the free sample attached to the television set and hence become a potential customer of the product in the future. Free samples are given from products produced by the same company (Kotler Kevin, 2009) Therefore; sampling enables the company o market two products at the same time. The other customer oriented promotion strategy that can assist a company in both short-term and long-term is discounts. Discounts are given to clients who purchase products in bulk and sometimes even to single items. In short-term, discounts attract many customers to buy the products hence increasing the volume of sales. An increment in volume of sales increases company’s revenue. In long-term, a company benefits from discounts since many people can buy television sets during the period that discounts are offered. It results to many people acquiring a good time to try the product since the price is low. In the future, customers can identify the product as a reliable one and hence take it as an option while purchasing a similar product in the future. Those who buy a product during the discount period because of the price can enjoy the advantage a factor that make them choose the product in the future to continue enjoying the advantage. Pricing Decision The price of the product is among the key elements of the marketing mix that determine the sales of a product. There are many organizations that deal with manufacturing and distribution of television sets. However, they offer different prices of their products depending with the pricing objectives that the company chooses. There are four main objectives of pricing in sales promotion. They are the modes of communication made by organizations to their clients related to price of their products. The four pricing objectives include; coupons, competitions, discounts and loyalty incentives. Sony is a leading company in manufacturing and distributing television sets. The company uses different strategies to regulate the price of different television sets. Among the key pricing strategies is competition. The  company makes sure that it offers the best prices for different television sets to make the televisions affordable to different social classes of people. It offers unique prices to fit all social classes. Sony also offers discounts to clients who buy products in large volumes and those who visit them for the first time. It has helped the company attract many clients for its products and remain outstanding in the field. Other companies that deal with manufacture and distribution of television sets may take coupons to enable them discern themselves and benefit a competitive gain. Coupons are vouchers or tickets that a company offers to its clients to enable the customers enjoy given advantages (Flew, 2008). Provision of coupons attracts many people with the motive of enjoying the coupons. It results to many people purchasing the product hence having a chance to learn about the product, and the company enjoys large volume of sales. Other companies dealing with manufacturing and distribution of television sets can also offer discounts to their clients to enable them enjoy low prices and enjoy their advantage. Most Effective Advertising Medium There are numerous mediums of marketing such as billboards, radio, televisions, newspapers, magazines, yellow pages and the internet. In the past, television was the most effective advertising medium. However, time has changed. Today, the information and technology devices have changed the world into an economic village. Many people visit websites either for fun, studies or assistance. Therefore, the internet linked services are the most effective medium of advertising (Kerin, 2012). It is because the group of people who can be a good target for the companies dealing with manufacturing and distribution of television is the young people. A large number of youths spends a great deal of their time on social media sites such as Facebook, blogs, twitter, and other similar websites. Therefore, if a company can launch an advertisement through the internet, it will be able to reach many people at a global level. In conclusion, since promotion and advertising are important elements in the marketing mix, all companies should aim to establish the most effective promotion and advertising strategies. To develop a promotional and advertising strategy, the company should take different steps to ensure that the best role of marketing is achieved. The steps involve segmentation, targeting, positioning and messaging. All  mediums of advertisement are reliable depending on the setting and the target group of people. Sales promotion is vital. Thus, all organizations should focus on the best ways of engaging in sales promotion without fail. References Flew, Terry, (2008) New media: An introduction. Melbourne- Oxford University Press pp. 117. Kotler, Philip, Kevin Lane Keller (2009) Framework for marketing management. Pearson Prentice Hall. Kerin, R., (2012). Marketing-The Core. McGraw-Hill Ryerson pp. 31. Mulhern, F., (2009) Integrated marketing communications From media channels to digital connectivity. Journal of Marketing Communications, Vol.15, No. 2-3, pp. 85. Scissors, J., Roger B., (2002) Advertising media planning. McGraw-Hill Publisher.

musical genres :: essays research papers

Music. Fascinating both by it’s diverse individual styles and the inevitable fusion of different genres which in turn have created other completely new and unique styles of music. Classical music is a perfect example. The earliest forms of classical music were composed in the eighteenth and early nineteenth centuries and displayed a very complicated and sophisticated form of writing incorporating a wide range of instruments and used the principle of multi instrumentation which achieved a very full symphonic sound which in turn led to the creation of specially designed halls to facilitate the sound. The origins of the music were also diverse, many compositions having been written for the stage, composers such as ‘Peter Ilyich Tchaikovsky’ who is responsible for the remarkable musical compositions of ‘Swan Lake’ and ‘The Nutcracker’ wrote his music for Ballet in a style which was not only captivating and enchanting, but also told a story. T chaikovsky was not the only composer to do this, ‘Richard Wagner’ who was a composer of Opera’s also wrote his music in a style that told a story. Wagner changed the concept of opera by viewing it as a ’total art work’ He wanted the Conductor to control all the elements of the dramatic production and to put them to work in projecting the drama through the Music. In the same diversified way the composers of the time wrote for dances to be performed on the stage, others wrote for dances that were popular at the time, such as the waltz, in this instance Composers such as ‘Josef Lanner’ and ‘Johann Strauss’ gave the waltz a whole new life. With their compositions the waltz gained sophistication and superiority Along with a distinctly Viennese light-hearted spirit. But not all classical music composers wrote for the stage or even for dance. Some composed music for the things they felt were important. ‘Johann Sebastian Bach ’ was amongst this group, he was a very religious man who composed for the church, primarily, he was a man of God, and often he would concentrate on the depth of his religion and put it back into his music, as an intense personal statement of faith. But where Bach wrote for the church composers such as ‘George Fredric Handel’ wrote for the general public he was a man of the world who loved to travel and who put this across in his music. Handel’s compositions varied where some were simple others were a lot more vigorous.

Lord of the Flies: Intelligence and Good vs. Evil

Good versus evil is a common concept used often in storytelling, writing, plays, movies, etc. the basic story line is commonly used and developed to mold different ideals, meanings, and lessons into different types of works. William Golding’s novel the Lord of the Flies falls into this category of works with the good versus evil story line. Boiling the novel down to its most basic state it is a story of a group of boys. They all start out in a state of innocence, then as they adjust to their new surroundings after being stranded on a deserted island with no adults; they chose whether or not they turn from their innocence.When the boys turn from their innocence they go from being good to evil, or as the interpretation of this novel is commonly perceived the boys go from being civilized boys to savages. It is in this sense that civilized and good can be used interchangeably for this interpretation, and the same for evil and savagery. Golding puts an interesting twist to this bas ic plot right in the beginning of the story. Golding takes the story from just a simple tale of good versus evil to good versus evil with competing ideas of intelligence.Right in the beginning of the novel we see these ideas of intelligence take form. As the story builds the differences in the types of intelligence grows and becomes more distinct. From there the competition of good versus evil begins. After their plane crashes the boys who were on the plane to escape the warfare in England are scattered on the island. Ralph, the first boy we are introduced to meets another boy named Piggy. â€Å"It’s a shell! I seen one like that before. On someone’s back wall. A conch he called it. He used to blow it and then his mum would come. It’s ever so valuable-â€Å"(15).With Piggy’s help Ralph uses the conch they found to call out to the other boys on the island. This is the first hint at the two types of intelligence. Piggy is already exhibiting signs of natur al intelligence. This type of intelligence is developed based on the sensory analysis of the surroundings. This intelligence is more advanced and enables Piggy to think in more civilized, advanced ways. He is immediately made fun of for his appearance and as the story progresses is mocked as a know-it-all. No one listens to Piggy, even though the conch and the meeting were his ideas no one realizes this, nor do they care.Once all the boys are gathered together there is a vote on who should be chief. A boy named Jack is introduced as the leader of the choir boys and he wants to be chief, but when put to a vote Ralph is elected. Ralph does give the choir to Jack and asks what they would like to be. Jack tells Ralph that he and his choir shall be the hunters. Ralph depicts more social intelligence. Ralph knows how to work a crowd, how to lead a group, and how to gain respect. â€Å"Everybody must stay round here and wait and not go away.Three of us- if we take more we’d get all mixed, and lose each other- three of us will go on an expedition and find out† (23-24). This act showed that Ralph was able to get the attention of the boys at any time and that the boys would actually listen to him. His ability to be able to accomplish this as quickly as he did really shows his true social intelligence. â€Å"If a ship comes near the island they may not notice us. So we must make smoke on top of the mountain. We must make a fire† (38). Ralph does show some natural intelligence as well, but not nearly as much as Piggy exhibits.Jack also shows a form of social intelligence. He is able to keep command over his choir and they listen to him no matter what. This shows that in the beginning of the story even though the boys are all different, have different types of intelligence, and have mixed feelings about the situation they are still united together as a whole. â€Å"All day I’ve been working with Simon. No one else. They’re off bathing, o r eating, or playing† (50). The boys begin to slack and begin to realize that there aren’t consequences or punishments for the wrongs they do.Jack and his group of hunters become obsessed with the idea of killing a pig, and are the only ones exempt from helping build shelters, though the other boys don’t really care enough about their orders to help build or gather food. It’s at this point in the novel where there are serious signs of cracks and issues with the order system the boys have put in place since being on the island. Jack is beginning to slip into a more savage state, and is using his social intelligence to bring other boys down with him. The improvised form of society that the boys have created is already starting to weaken and fall. Kill the pig. Cut her throat. Spill her blood† (69). â€Å"Look! We’ve killed a pig-we stole up on them-we got into a circle-â€Å"(69). It is at this point in the novel where the group of hunters, th e boys who killed the pig, have turned from innocence. The kill they had obsessed over finally happened and they were proud of themselves for killing. The act of killing a living creature, something they never had done before, was the true turning point for them. There was no turning back from it; the hunters even painted their faces, this sense of wearing a mask, pretending to be someone else enabled them to kill. ‘But they’ll be painted! You know how it is. ’ Eric says. The others nodded. They understood only too well the liberation into savagery that the concealing paint brought. ‘Well, we won’t be painted,’ said Ralph, ‘because we aren’t savages’† (Golding 172). Ralph is starting to understand that Jack and the group of boys who follow him are starting to turn to a more evil state. Ralph still tries to use his social intelligence and command over his boys so they don’t go over to Jack’s side. Within Jack’s group the obsession with hunting caused the boys to let the fire go out, and subsequently lose a chance at rescue.The hunters didn’t really seem to care about the fire; they were still overly hyped up about their kill, swearing that they would hunt again and bring back even more meat. As the boys become more and more content with letting go with the rules they get closer and closer to losing their sense of civilization completely. â€Å"‘If I blow the conch and they don’t come back; then we’ve had it. We shan’t keep the fire going. We’ll be like animals. We’ll never be rescued. ’â€Å" (Golding 92). As the boys start to fulfill their own wishes of hunting and playing they get sick of listening to Ralph and being controlled by the conch.They don’t want to do work; they just want to have fun. Jack rebels against Ralph and makes his own â€Å"tribe,† where he could be the leader and he would no longer be controlled by the conch. Evil starts to arise rapidly; the majority of the older boys side with Jack and abandon Ralph’s authority. After that Piggy, Sam and Eric are the older boys who remain with Ralph. As the night wears on, some of the â€Å"littleuns† sneak off to join Jack. This is truly the end of their makeshift society, it has completely failed.After the split of the group it appeared as though things could settle down, but Ralph and his boys find that it is nearly impossible to keep the rescue fire going. They need to ask the others for help but Jack’s boys are too afraid to help them. Jack had taken to using torturous and intimidation methods to keep control over his group. He wears a mask, like he did when he killed the first pig; this seems to allow Jack to give in completely to his â€Å"evil† savage side. It was while celebrating their savageness and reenacting the kill that they got carried away and got themselves overly worked up. The beast struggled forward, broke the ring and fell over the steep edge of the rock to the sand by the water. At once the crowd surged after it poured down the rock, leapt on to the beast, screamed struck, bit, tore. There were no words, and no movements but the tearing of teeth and claws† (Golding 153). The wickedness in all of the boys deludes them into mistaking Simon, the only truly â€Å"good† pure boy, as the beastie. Simon was considered to be the â€Å"pure† boy, the epitome of civilization and innocence. Jack and the other boys had completely given themselves over to their evil sides, giving in to their natural instincts and savagery.Social Intelligence and natural intelligence are both qualities that help a person to be successful in life. However, overall, society puts greater worth in social intelligence. The abilities to work with others, lead and motivate others, and inspire others make a person successful in life. Just like good and evil, social and n atural intelligence go hand in hand. One is not greater than the other, but like people believe good is better, people put more stock in social intelligence. In Lord of the Flies the boys put their trust in Ralph, but as time goes on, and rules begin to be broken, the less control Ralph seems to have.Social intelligence will only go so far, it can’t be natural instincts. Natural instincts are hidden behind the rules and expectations of society. When they begin to dwindle and those instincts become more prominent, that natural intelligence becomes important, it can be the intelligence or lack thereof that can make or break a situation. Without one, evil or good, natural intelligence or social intelligence, the other is not really known. Without evil how would we know what good is? If everyone was socially intelligent how would we know what natural intelligence is? The answer is we wouldn’t have a way of knowing.A person cannot know one without knowing of the other. Inte lligence and good and evil all work together, as seen in Golding’s novel. Jack possessed the same kind of social intelligence as Ralph, but when he gave in to evil his social intelligence the power it gave him over the other boys allowed Jack to change the atmosphere of the island and turn the boys away from goodness and civilization. Piggy had natural intelligence but because he lacked any real social intelligence he was shunned, mocked, and in the end killed for this. He came off as a know-it-all and a whiner; this annoyed the other boys and eventually led to his demise.The boys didn’t put any stock in natural intelligence; they put all their stock in social intelligence and natural instinct. Ralph, with Piggy’s help, was able to remain civilized and good. Though he lost his hold on the boys he still had his social intelligence, and even some natural intelligence of his own to rely on. When Ralph was in charge his positive outlook affected the boys as well, th ey were positive because he was positive. The struggle between good and evil does not just affect the person who’s battling it within themselves, it also affects those around them, and subsequently can change them too. ?

President Obama Has Changed Someone s Life Essay - 701 Words

Historical people such as Dr. Martin Luther King Jr, George Washington, Fraklin D Roosevelt, George Washington , Franklin D. Roosevelt, Rose Parks, President Barack Obama has influenced someone in a positive way to develop their life. In fact, I imagine that one day my name could be added to the list of influential people who has changed someone s life in a positive way. Alternatively, my goal is that I would be known as a person who helped the younger generation to exceed in life. In the Untied states more than 3.5 million people experience homelessness each year. 35% of the homeless population are families with children. Which is the fastest growing segment of the homeless population. 23% are United States military veterans. The U.S. Department of Justice estimated that there are 1.6 million homeless and ran away youth in this country. Most are between the ages of 15-17 years old. they are equally divided between males and females. Furthermore about a third are black. Lastly, t his problem must be solved. At 3 Avenue 149 Street , their is a good amount of drug addicts who sleeps on the church steps every day in the Spring,Winter, Autumn and Winter. However , their is a young African American male who looks as if he is 18 years old who wears the same clothes everyday. What has this young boy done to put himself in this situation ? Is he addicted to drugs? Was he disrespectful to his parents and this is the outcome of his situation? Did he run away from home? Did heShow MoreRelatedThe Election Of President Obama847 Words   |  4 Pagesthumpin, ass-whuppin; use whatever term you want but following Tuesday s epic win by the Republicans in the midterms one thing is clear: politics in America has changed. What is not yet clear is if that change is something that is permanent or just a fleeting fancy that will stabilize in two years. 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