Evaluate to what extent we are witnessing a decollectivisation of Essay

Evaluate to what extent we are witnessing a decollectivisation of British Employee Relations - Essay Example the exercise of a person’s desires and goals and so he will tend to value self reliance and independence and at that time resist a lot of the interference from outside exerted upon the interests of a person whether by the family, society or other institution or group. Individualization focuses on the individual making him its focus and therefore begins with the basic premise that a human person is holds primary importance in the liberation struggle. It has at times been applied to mean the quality of being an individual. Individualism is therefore associated with bohemian and artistic interests and lifestyles in which there is experimentation and self creation as opposed to popular mass opinions, tradition and behaviors as with humanist ethics and philosophical positions (Brown & Marsden 2010, pp. 2) Human resource management (HRM) involves planning, managing recruitment, implementing, training, career and initiatives of development in an organization. Human Resource Management aims at maximizing an organization’s productivity through the optimization of employee effectiveness while at the same time improving the life of employees at work and treating the employees with dignity as resources that are valuable. Human Resource Management incorporates efforts aimed at the promotion of personal development, the satisfaction of employees and compliance with laws related to employees. As a result it brings gain to both the company and the employee. The employer benefits from better work performance while the employee gets satisfaction at the work place among other things.The Human Resource Management shift is important to the management of a business. When the shift happened in business dynamics companies realized that the knowledge that people have and the people themselves pro vide the single source for competitive advantage that is sustainable (Brown & Marsden 2010, pp. 3). The reason for this is that other resources that are related to technology, materials,