M&S Lingerie ad 'Socially Irresponsible' Essay Example | Topics and Well Written Essays - 1000 words

M&S intimate apparel ad Socially Irresponsible - Essay ExampleThe article compares this image to another recently banned image apply by Lynx, for the same innerly suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual resourcefulness. This comes at a time when the Prime Minister himself is trying to uphold family values and thus the ad industry is organism required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as sound as calling into question ethical theory and affectionate responsibility for companies. Schlegelmilch & Oberseder (2010) have examined ethical trends in marketing (through the use of several types of marketing literature) and found the chase a generally increasing appreciation of ethical and moral issues in marketing (see figure 1), an affix in sexual imagery issues within ethical marketing, an increased understanding of the ethical needs associated with contrastive religious and social groups, and an increased role for the internet in ethical marketing debates Figure 1 The number of ethics related articles found in various marketing journals throughout recent decades screening an increasing trend (Schlegelmilch & Oberseder, 2010) This general increase in scholarly articles about the ethics of marketing, as well as the evidence from the original article that the ASA is taking an increased interest in the reduction of forthcoming sexual imagery is interesting. Firstly, it suggests that on that point is an increased need for marketing companies to ensure that their images are socially trance without losing any of the impact factor needed to be effective. Secondly, it suggests that overly sexual imagery may not have the desired effect on the customer, and may have a turn-off factor above a certain level. Finally, the evidence suggests that sexual imagery needs to be confined to the appropriate avenues, rather than be used in outdoorsy advertisements like this Marks & Spencers advertisement. Interestingly, this was not the only article about the golf links between marketing and social effect to be published in Marketing Week recently. some other article describes the banned Final Destination poster involving disturbing imagery (see Figure 2) with a skull being shattered by steel rods (Johnson, 2011). Again, this image was for use in the public domain in outdoor locations, easily seen by children. The advertisement series was banned for being disturbing and showing horrific imagery where it was not appropriate. Again, this shows a growing concern about the type of advertising imagery available in the public domain and a need to show concern for who may be able to visual sense this imagery. It also suggests that sexual imagery is not the only target for responsible marketing, and all types of image sho uld be considered before release. Again, it must be noted that images need to fall within a small limen of effectiveness and social responsibility (Sen & Bhattacharya, 2001). Research by Robin & Reidenbach (1987) suggests that many marketing directors believe that there should not be an issue between social responsibi